Bodybuilding Equipment for Training, Advice, Nutritional Supplements and Information
         Introduction to Bodybuilding

Prior to the first Bodybuilding event in the 1880's, men's physical strength was paraded at travelling fairs and curiosity shows in the form of wrestling and boxing matches. The development of a sport that equally credits for strength and muscular proportions was a creation of Eugen Sandow, the founder of the Institute of Physical Culture in the last years of the 19th Century. He stage the first bodybuilding tournament in London in 1901 and the judges included such famous individuals as Sir Arthur Conan Doyle. The event was a raging success that attracted a full audience.

Competitive Prize Bodybuidling soon took America by storm and prize money made the sport as attractive for spectators, bodybuilders and managers alike.

Bodybuilding became the sport of choice for any man who had witnessed the call to exercise by Charles Atlas. Charles Atlas had developed an exercise program which, it was alleged, could transform a 10 stone weakling into a man of stronger and larger proportions.

The film "Pumping Iron", starring bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu, became extremely popular and broke box office records. It followed the contestants of the bodybuilding competition "Mr Universe" and gave the perspective of different tournament hopefuls as they prepared for the big event. Although the bodybuilding world had known of Arnold Schwarzenegger for many years, he was now presented to a muscle worshipping worldwide audience ... propelling him into probably the most recognisable hollywood star and, nowadays, the second most recognisable politician.

The modern competition of Bodybuilding has been transformed into a highly controlled event. The IFBB or International Federation of BodyBuilding & Fitness introduced drug testing in order to eliminate the use of anabolic-androgen steroids and other performance enhancing drugs. Anabolic-androgen steroids are drugs which act in the body as testosterone (the male sex hormone). Steroids can damage the live and heart, heighten blood pressure and create imbalances within the blood. It is felt that a competitive sport should be a clean representation of one sports-person's abilities against another and that the use of steroids changes the natural characteristics of a competition. Therefore strict controls are now in place and severe penalties for anyone that is found to be cheating.

The term Professional Bodybuilder refers to a bodybuilder that has been awarded the 'Pro Card' by the IFBB. This card entitles a bodybuilding professional to compete in major championships and eventually earn the right to compete for the highest bodybuilding title - Mr Olympia (most recent winners include: Dorian Yates (UK), Ronnie Coleman (USA), Jay Cutler (USA) and Dexter Jackson (USA).
         Specialist Training Equipment for Bodybuilding
Many Bodybuilders will belong to a Professional Standard Gym, as well as having a range of training equipment in their home gym. At Heroes Fitness Stores we work [one to one] with Bodybuilders to stock their personal gyms and provide them with the kind of product advice that isn't available in magazines.
At Heroes we can supply you with the highest quality bodybuilding gym equipment such as:

Barbells, Dumbells and Weight Stands
Commercial Power Racks
Lat Pulldown and Low Pulley Row Machines
Lifting Platforms & Boxes
Olympic Barbell Weights and Lifting Bars
Olympic Weights and Bumper Plates

Please feel free to call us to discuss your particular requirements ...

Weight Benches for Body Building Training.

Mobile Aerobic Weight Rack for Bodybuilding Training

Rubber Encased 25kg Iso-Grip Olympic Weight Plates for your weightlifting training.

Heroes Fitness Stores is different from many sports retailers. We have stores in Norwich, Ipswich and Colchester which will welcome your visit and will be only too pleased to discuss your rehabilitation and advise you on the best supplements and stacks to help you recover.

Alternatively, you could call us on 01603 763870 or Email: heroesmuscle@btconnect.com for one to one advise on any sports training topic.

Your goals are our goals :-)
         Nutrition Advice for Bodybuilding

As well as requiring immense amounts of personal strength, investment of time and extreme will power, Modern Bodybuilding is as much a science as a sport. Never before has nutrition been as scientifically controlled as it is today.

Specific Supplements for Bodybuilding:

Bodybuilding Training Supplements for Building, Repairing and Maintaining Muscle Power.

Heroes Fitness Stores is your one-stop-shop for all of your sports nutritional requirements. We have hand-picked our Supplement Stacks to provide you with the best possible complimentary nutritional supplements at fantastic prices !
         Injury & Rehab Advice for Bodybuilding

Any Bodybuilder will know the pain of Muscle Strains, Sprains and even the occasional Detachment. To the serious Bodybuilder there is the added pain of the break in training to recover. To ensure that you recover quickly and correctly you should always provide your damaged muscles with a high quality sports support.

We have listed below some obvious sport support solutions, but we hold a huge range of high-tech supports in stock for every kind of injury, so please contact us if you do not see what you are looking for.

Note: All injuries should always be seen by a medical practitioner.

Single Shoulder Protection for Bodybuilders Double Shoulder Protection for Bodybuilding Training Injuries
         Bodybuilding Governing Bodies
Heroes Fitness Stores 2012 - Norwich, Ipswich and Colchester | Opening times are 9.30am - 5.30pm Monday to Saturday