Good News
Both Heroes stores in Norwich and Colchester are open as normal.
Heroes online store is operating for deliveries throughout the U.K.
For any help or advise you can message us on the web site contact page or via social media.
Stay safe everyone and look forward to seeing you again.
Featured Categories
Fitness At Home
1kg Wrist and Ankle Weights
1kg Walking Ankle Weights
Build strength and your endurance with a pair of these 1kg wrist and ankle weights, they can also help to improve muscle tone and aid your weightloss goals. You can use them for almost any cardio workout, in the gym, at home, walking, jogging, running, cycling and more! For a comfortable fit they are made from neoprene which is breathable and wipe clean, filled with iron sand which molds to your wrist or ankle's and have a secure metal D-ring velcro closure system. Product details:- Dimensions - 23cm (L) x 8.1cm (W)
- Weight - 2 x 1kg
- Sold in pairs
- Material - neoprene material with iron sand filling. Velcro attachment with metal D-ring
- Care - wipe clean with a damp cloth
- Warning - do not wear for extended periods.
2kg Wrist and Ankle Weights
2 x 2kg Ankle and Wrist Weights
Want to take your cardio "burn" to the extreme? These are our heaviest pair of Wrist and Ankle Weights at 2kg per weight (sold in pairs). They will make you sweat! The addition of the weight makes your workout more intense, to help build up strength and stamina, or for improving muscle tone/aiding weight loss. These wrist and ankle weights can be used for a variety of exercises including; walking, jogging, running, sprinting, during aerobics, cycling, kick boxing, and even treadmill training, or as part of your regular workout. The neoprene material is breathable for a more comfortable fit and filled with iron sand. Velcro attachment with metal D-ring. Can be wiped clean with a damp cloth. Product details:- Dimensions - 23cm (L) x 8.1cm (W)
- Weight - 2 x 2kg
- Sold in pairs
- Material - neoprene material with iron sand filling. Velcro attachment with metal D-ring
- Care - wipe clean with a damp cloth
- Warning:do not wear for extended periods.
Adjustable Doorway Pull Up Bar
Deluxe Chinning Gym Bar
Full Product Description Turn your door frame into a workstation with our deluxe doorway gym. Use the bar high in the doorframe for pull ups, crunches and chin ups or, at the bottom of the door frame for sit ups and an abdominal workout. Double action opening makes the door gym quick to set up and the large non-marking pads ensure a secure grip and prevent damage to the door frame. Foam grips add extra comfort. Includes support brackets and basic exercise guide. Product Details:- Maximum user weight 100kg.
- Suitable for door widths from 63cm to 100cm with a door jam of at least 6cm.
- Not suitable for door frames made of soft wood, door frames in Stud (Plasterboard) walls or door adjacent to a window frame.
- Not warranted for commercial use
- Only to be used in conjunction with brackets supplied. Bar must be tightened firmly within brackets before exercising.
- The brackets must be attached to the door frame with screws provided.
- Warning - never use for exercising upside down.
All In One Pull Up Bar, Push Up Stand and Dipping Station
Universal Training Bar
This great all in one Training Bar allows any house or garage to be turned into a fitness gym. It can be attached to most door frame ledge to perform Pull Ups, Dips & suspended crunches. Placed at the bottom of the door frame the All In One Bar acts as a sit-up bar and when placed on the floor it becomes a push up bar making the Universal Training bar an awesome training aid. Warnings: This product should only be used in doorways in solid walls, which have sturdy doorframes. Suits door frame openings between 70cm and 78cm with door frame depths between 11cm and 16cm only. NOT FOR USE in door frames that do not meet this criteria. Maximum Weight Capacity: 120kg. Perfect Xmas Fitness GiftDuo Ab Wheel For Great Upper Body Workout
Ab Wheel For Six Pack Abs
Fitness Kettlebells
Benefits Of Kettlebells
Recently the kettlebell has become a very popular exercise tool amongst professional sportsmen, fitness trainers, boxesr and martial artists as kettlebell training delivers a completely different and modern approach to a fitness workout! Working with kettlebells increases strength, endurance, speed, challenging both one's muscular and cardio system with dynamic, total-body movements. If you want to tone up, burn fat, increase your aerobic capacity or strength it can all be done with a kettlebell. Fitness-Mad's Kettlebells have an oversize powder coated handle that gives excellent grip whilse allowing for a fluid motion. The base of each kettlebell is colour coded and covered with a heavy duty vinyl coating that looks great and also protect the floor from damage. Which Kettlebell To Start With If you are not sure which weight you need, as a rough guide Fit Women (excl athletes) from 6Kg -12Kg Men new to strength training should start with 8 - 12Kg Fit Males used to Strength Training 12Kg - 16Kg Athletes & Weight Trainers 20 - 24KgFitness Mad Neoprene Dumbbells
Neoprene Dumbbells (sold in pairs)
Add weight to your workout with these neoprene coated dumbbells. They come in pairs and are perfect for any home gym or commercial studio environment. Thanks to the flattened edges, it means these dumbbells won't roll away as you place them down on the floor during your workout. The soft neoprene coating ensures a comfortable grip but helps to add grip so as you get sweaty, they don't get too slippy! Product Details:- Perfect for at home workouts, gyms, clubs, studios, aerobics, HIIT and toning
- Flat bottoms prevent weights from rolling away
- Colours Pink 0.5kg, Purple 1kg, Green 1.5kg, Blue 2kg, Orange 3kg, Red 4kg, Black 5kg
- Sold in pairs
- Dumbbell Rack is sold seperately
Fitness Mad Slam Balls 4kg, 6kg, 8kg or 10kg
CrossFit Slam Ball
The Slam Ball is an explosive way to train! This piece of equipment is so versatile, it can be used for a huge variety of exercises and is the ideal tool for Boot Camps, Fitness Instructors, CrossFit, Circuits and more. Use it to strengthen the core, increase flexibility and improve upper & lower body conditioning as well as co-ordination. Product Details:- Weights available - 4kg, 6kg, 8kg and 10kg
- Material - PVC with sand filling.
- Colour - Black
Heroes Heavy Duty Canvas Lifting Straps
Lifting Straps For Deadlifts and Shrugs
Heroes canvas heavy duty lifting straps takes you to a new level in lifting, great for shrugs, deadlifts, rows and strong man events and will increase the intensity and effectiveness of your workouts and are an essential part of any serious trainers kit.Heroes Knee Wraps For Squats
Knee Supports For Squats
Heroes Lifting Hooks For Pull Ups Deadlifts Shrugs
Lifting Hooks For Pull Ups, Deadlifts and Shrugs
Lifting hooks will help you lift heavy weights by increasing your ability to grip to lift or pull heavier.Heroes Weight Lifting Wrist Supports
Wrist Supports For Weight Training
Leather Weighted Adjustable Skipping Rope
Weighted Leather Rope
This leather weighted jump rope can be used with or without the approx. 125g handle weights, giving you the option to choose from 175g (rope only) or 425g (with weights). Use without weights to improve speed or with weights to help increase endurance and strength. Ideal for boxers, MMA, kickboxing, or anyone looking to increase their cardio endurance & strength.- Traditional style leather weighted jump rope
- Smooth action hi-speed bearings ensure a perfect skip
- Adjustable weight from 175g - 425g
- Dimensions - 3m (9ft 8in)
Power Resistance Loop For Assisted Pull Ups and Fitness Training
Strong Resistance Bands For Chins Strength and Muscle Tone
Pro Bodyweight Suspension Trainer Like TRX
Bodyweight Fitness Trainer 500kg Tested
Push Up Stands
Angled Push Up Bars For Chest Shoulders and Triceps Workout
The ergonomically angled handles from Fitness-Mad reduce stress on the wrists and forearms during your workout. The robust TPE rubber on top of the handles provide extra grip and stability, leaving you free to develop muscles in both the arms, shoulders, and the chest. The handles are lightweight and easily transportable, providing convenience when training in different locations. There are also rubber stoppers on the base of the handles to avoid them slipping on surfaces when in use.
Resistance Bands
Exercise Band Workouts
These high quality Therapy Resistance Bands comes in 3 different strengths to help with muscle toning injury rehabilitation, especially for shoulder rotator cuff injuries The Fitness Mad Light Resistance Band is our lightest resistance band and is ideal for beginners or for use in therapy and when recovering from injury. 150cm x 15cm Colour: Red The Fitness Mad Medium Resistance Band is our most popular band and is ideal for those familiar with resistance workouts or who are reasonably fit 150cm x 15cm Colour: Blue The Fitness Mad Strong Resistance Band is our strongest band and is ideal for the strong and atheletic user.150cm x 15cm Colour: Black Warning: Contains Latex Do Not Use if AllergicSafety Resistance Trainer
Fitness Mad Safety Resistance Trainer
This is fitness Mads strongest Safety Resistance Trainer and is ideal for athletic user who is experience in resistance training. Supplied with 12 page A5 resistance training and usage guide covering 19 key resistance exercises for a total body workout. Also includes a door attachment that enables you to turn the Resistance Trainer in to a virtual gym. Comes in medium, strong and extra strong resistances.Small Foam Roller 18 Inches For IT Band Syndrome
IT Band Treatment Sports Roller
The 18" foam roller is excellent for muscle & ITB release on the legs that has become so popular with runners and other athletes.
For many users there is no need for a full length foam roller as a half length roller is long enough for many uses.
15cm x 45cm
Perfect Xmas Fitness Gift
Squat Bands
Squat Band Set
Squat bands are a great way to build the glute and leg muscles. Activate your muscles as part of a dynamic warm-up, or use for a serious lower body workout by itself or as part of your weight training routine. Extra wide with non-slip lining to help reduce the band bunching/moving as you exercise. Product Details:- Extra wide with non-slip lining
- Help to activate muscles as part of a dynamic warm-up
- 3 different sizes are available: Small 66 cm / Medium 76 cm / Large 86 cm
- Warning - contains latex do not use if allergic
- If ordering the set £26.95 it consists of all 3 sizes
Featured Products
Applied Nutrition Critical Whey Informed Sport Tested
Informed Sport Tested Whey Protein
Critical Whey Protein has been developed using a unique blend of Whey Protein Concentrate, Whey Protein Isolate & Hydrolysed Whey Protein. Whey Protein Concentrate is produced by Ultra-Filtration Technology containing high levels of Protein and Branched Chain Amino Acids (BCAAs). Whey Protein Isolate is the highest quality of Protein and is produced using Cross-Flow-Micro-Filtration. Hydrolysed Whey Protein is a pre-digested Protein enzymatically broken down into Peptides. These high biological value and easily digested Proteins support the growth and maintenance of muscle.


- Build & Maintain Muscle
- Delicious Taste & Mixes Instantly
- Gluten Free
- High Levels of Protein & BCAAs
- Batch Tested for Athletes by Informed-Sport
- Halal Certified Product
- SUGGESTED USE Mix 2 Scoops (30g) of protein powder with 250-500ml of water or milk and shake well. Consume immediately after training or throughout the day on non training days.
Heroes Amino Intra BCAA 450g ECO Friendly Bag
BCAA Intra With Added Glutamine
Heroes ECO friendly BCAA Amino Intra is a great tasting intra workout drink containing- 8:1:1 ration of Leucine, Isoleucine and Valine
- with added glutamine and taurine
- It comes in two delicious flavours, blue raspberry and mixed fruit
-
Delivered to you in an Eco friendly re-fill Bag
-
Use During Training (a scoop of this in your water bottle)
-
Use with Heroes Pre-Workout (take before training)
Heroes Big and Strong All In One Gym Supplement 1kg ECO Friendly Bag
Medium Protein High Carb Creatine All In One
- 3 mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 33g protein per 120g serving
- it also has 5g of creatine monohydrate
- 80g of carbohydrates
- and only 5.7g of this is sugar
- also added is 1g vitamin and mineral blend to keep your immune system tip top
-
Delivered to you in an Eco friendly re-fill bag
Heroes Fat Attack Stack
ECO Friendly Health Stack
Heroes Fat Attack Stack consists of 3 amazing tasting supplements for a healthy life syle, Diet Whey Protein for post workout or high protein snack, Pre-Workout for before and Amino Intra BCAA for during your workout. This stack is for anyone wanting a calorie controlled diet during a strict training regime. Heroes ECO Diet Whey Protein shake 900g mixes easily in a shaker or blender with water or milk, see below what it contains.- 24g of Whey and Soy Protein
- Glutamine
- L-Carnitine
- Green Tea
- Caffeine
- comes in three delicious flavours, chocolate, vanilla and strawberry
- Delivered to you in an Eco friendly re-fill bag
- Arginine AKG,
- Beta Alanine
- Citrulline Malate,
- D-Aspartic Acid
- Caffeine
- Taurine
- comes in delicious Blue Raspberry and Strawberry/Lime flavours
- Delivered to you in an Eco friendly re-fill bag.
- 8:1:1 ration of Leucine, Isoleucine and Valine
- with added glutamine and taurine
- It comes in two delicious flavours, blue raspberry and mixed fruit
- Delivered to you in an Eco friendly re-fill Bag
Heroes Lean and Strong All In One Gym Supplement 1kg ECO Friendly Bag
Lean and Strong All In One Gym Supplement
- chocolate, vanilla and strawberry
- with a whopping 44g protein per 90g serving
- it also has 5g of creatine monohydrate
- 38g of carbohydrates only 6g of sugar
- also added is 1g vitamin and mineral blend
- Delivered to you in an Eco friendly re-fill bag
Heroes Mass Stack ECO Friendly
ECO Friendly Mass Stack
Heroes Mass Stack consists of 3 amazing tasting supplements, Heroes Big and Strong All In One Protein/Carb Mix for post workout or high protein/carb snack, Pre-Workout for before and Amino Intra BCAA for during your workout. This stack is for anyone on a mass building routine and with a high metabolic rate. Heroes Big and Strong 2kg All In One High Carbohydrate, Protein and Creatine supplement is packed full of quality ingredients- 3 mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 33g protein per 120g serving
- it also has 5g of creatine monohydrate
- 80g of carbohydrates
- and only 5.7g of this is sugar
- also added is 1g vitamin and mineral blend to keep your immune system tip top
- DELIVERED TO YOU IN AN ECO FRIENDLY RE-FILL BAG
- Arginine AKG,
- Beta Alanine
- Citrulline Malate,
- D-Aspartic Acid
- Caffeine
- Taurine
- comes in delicious Blue Raspberry and Strawberry/Lime flavours
- Delivered to you in an Eco friendly re-fill bag.
- 8:1:1 ration of Leucine, Isoleucine and Valine
- with added glutamine and taurine
- It comes in two delicious flavours, blue raspberry and mixed fruit
- Delivered to you in an Eco friendly re-fill Bag
Heroes Plant Based Gainer With Oats 1KG ECO Friendly Bag
Plant Based Gainer With Oats
- chocolate, vanilla and strawberry
- mixes easily with water or plant based milk in a shaker or blender
- with a whopping 36g protein (pea, soy)
- 46g carbs (ground oats, maltodextrin, 0.9g sugar) per 100g serving
- 1g of vitamins and minerals
- plant based
-
Delivered to you In an Eco friendly re-fill bag
Heroes Plant Based Protein 900g ECO Friendly Bag
Plant Protein
- mixes instantly
- comes in three mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 25g protein per 30g serving
- plant based
- Delivered to you in an Eco friendly re-fill bag
Heroes Pre-Workout 450g ECO Friendly Bag
Heroes Pre-Workout Gym Supplement
- Arginine AKG,
- Beta Alanine
- Citrulline Malate,
- D-Aspartic Acid
- Caffeine
- Taurine
- comes in delicious Blue Raspberry and Strawberry/Lime flavours
-
Delivered to you in an Eco friendly re-fill bag.
Heroes Ripped and Strong All In One Gym Supplement 900g ECO Friendly Bag
High Protein Medium Carb Creatine All In One
- mixes instantly with water or milk in a shaker or blender
- comes in three mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 42g protein per 60g serving
- it also has 5g of creatine monohydrate
- 12.5g of carbohydrates only 1.9g of this is sugar
- and also added is 1g vitamin an mineral blend
-
Delivered to you in an Eco friendly re-fill bag.
Heroes Whey Protein 900g ECO Friendly Bag
Whey Protein Supplement
Heroes Whey Protein is great to use as a post-workout shake and as a snack and can be used with water or milk. See the other great benefits of Heroes Whey Protein below.- mixes instantly with water or milk in a shaker or blender
- comes in three mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 24g protein per 30g serving.
-
Delivered to you in an Eco friendly re-fill bag
NXT Nutrition TNT Nuclear Pre Powerful Pre-Workout
Super Strong Mind Blowing Pre-Workout By NXT Nutrition
NXT TNT Nuclear Burn 120 Caps
TNT Nuclear Burn
Nutritional Information
Reflex Nutrition Ultimate Mass Stack
MASS STACK BY REFLEX NUTRITION
The ultimate Reflex Nutrition Mass Stack has been put together for anyone partaking in a weight training routine and has a fast metabolic rate. It consists of:- Great tasting high carbohydrate and protein calorie shake Instant Mass Heavyweight 5.4kg
- Fruit Punch Flavoured Pre-Workout
- Zinc Matrix (ZMA)
- CREAPURE Creatine Monohydrate
Smartshake Lite 1L Aqua Green Protein Shaker
1 Litre Smartshake Aqua Green
Smartshake Lite 1L Forest Grey Protein Shaker
1 Litre Smartshake Forest Grey
The 100% leak-proof design also means it's safe to store in the freezer or let it roll about in your bag without fear of soaking everywhere. You can also use it to heat up contents in the microwave and once you're finished it's perfectly fine to pop it in a dishwasher.
Smartshake Original2Go ONE Mist Gray
800ml 27oz Mist Gray Smartshake Protein Mixer Bottle
Long days require good gear. With this one it’s easy to stay hydrated, the Original2Go One will stay by your side all day. Store your supplements, snacks or gym keys in the included compartment.Testoxeed Male Testo
Testo Generation Formula For Men
Zinc (amino acid chelate Albion®) – zinc is necessary for the proper synthesis of protein and proper division of cells. Additionally, it helps to maintain the proper testosterone level in the bloodstream
USN Crea X4 Advanced Creatine 120 Capsules For Strength and Recovery No Load Up
Non Load Up Creatine Capsules
- Creatine Blend
- Added Taurine
- Capsule Form
- No Load Up
- No Bloating or Water Retention
It provides 3g creatine per serving, the dosage required to increase physical performance in successive bursts of short-term, high intensity exercise, combined with muscle supporting magnesium, as well as amino acids and alpha-lipoic acid.
Our Creatine X4 contains 3 creatine's, Creatine Monohydrate, Creatine Pyruvate and Creatine Citrate. A fantastic stack creatine, which are all provided in one capsule aimed to give you the boost you need to make sure you're getting the most out of your workouts.
Container Size: 120 Caplets
Serving Size: 5 Capsules
Servings Per Container: 24
Creatine Monohydrate, Creatine Pyruvate and Creatine Citrate: 4090mg
-Creatine: 3000mg
-Glycine: 700mg
-Taurine: 600mg
-Beta-Alanine: 200mg
-Alpha Lipoic Acid: 100mg
-Magnesium (as Magnesium Citrate): 60mg
Welcome To Heroes Fitness
At Heroes Fitness Stores we have 2 retail outlets which have been in operation for over 20 years now. Each store has qualified and helpful staff, who are always here to help you with all your fitness needs and requirements. They are located in Colchester, and Norwich.
Have a question about any of our products, or want to know if we supply a specific product?
Contact us on the contact sign (bottom left of page)
Norwich Store
4 Bridewell Alley, Norwich, NR2 1AQ
Mon – Sat: 9:30am – 5:30pm
Sunday: Closed
Colchester Store
Eld Lane, Colchester, Essex, CO1 1LS
Mon – Sat: 9:30am – 5:30pm
Sunday: Closed