Good News
Both Heroes stores in Norwich and Colchester are open as normal.
Heroes online store is operating for deliveries throughout the U.K.
Also We deliver in the Norwich area NR1 – NR7 by cargo bikes with the zero emission delivery company Zedify. This saves 203g CO2 per parcel and 7.05kg NOx per cargo bike each year, compared with using diesel vans. Changing the way our goods are delivered to your doorstep helps to tackle the climate crisis and creates cleaner air for everyone and if you order by 12pm Monday to Saturday you could receive your parcel the same day, (see our shipping terms) if we don’t see your order earlier enough will do our best to deliver next day and we will message you about any delay. These delivery times are a guide only see our shipping terms.
For any help or advise you can message us on the web site contact page or via social media.
Stay safe everyone and look forward to seeing you again.
Featured Categories
FITNESS AT HOME
Fitness Kettlebells
Benefits Of Kettlebells
Recently the kettlebell has become a very popular exercise tool amongst professional sportsmen, fitness trainers, boxesr and martial artists as kettlebell training delivers a completely different and modern approach to a fitness workout! Working with kettlebells increases strength, endurance, speed, challenging both one's muscular and cardio system with dynamic, total-body movements. If you want to tone up, burn fat, increase your aerobic capacity or strength it can all be done with a kettlebell. Fitness-Mad's Kettlebells have an oversize powder coated handle that gives excellent grip whilse allowing for a fluid motion. The base of each kettlebell is colour coded and covered with a heavy duty vinyl coating that looks great and also protect the floor from damage. Which Kettlebell To Start With If you are not sure which weight you need, as a rough guide Fit Women (excl athletes) from 6Kg -12Kg Men new to strength training should start with 8 - 12Kg Fit Males used to Strength Training 12Kg - 16Kg Athletes & Weight Trainers 20 - 24KgFitness Mad Neoprene Dumbbells
Neoprene Dumbbells (sold in pairs)
Add weight to your workout with these neoprene coated dumbbells. They come in pairs and are perfect for any home gym or commercial studio environment. Thanks to the flattened edges, it means these dumbbells won't roll away as you place them down on the floor during your workout. The soft neoprene coating ensures a comfortable grip but helps to add grip so as you get sweaty, they don't get too slippy! Product Details:- Perfect for at home workouts, gyms, clubs, studios, aerobics, HIIT and toning
- Flat bottoms prevent weights from rolling away
- Colours Pink 0.5kg, Purple 1kg, Green 1.5kg, Blue 2kg, Orange 3kg, Red 4kg, Black 5kg
- Sold in pairs
- Dumbbell Rack is sold seperately
Safety Resistance Trainer
Fitness Mad Safety Resistance Trainer
This is fitness Mads strongest Safety Resistance Trainer and is ideal for athletic user who is experience in resistance training. Supplied with 12 page A5 resistance training and usage guide covering 19 key resistance exercises for a total body workout. Also includes a door attachment that enables you to turn the Resistance Trainer in to a virtual gym. Comes in medium, strong and extra strong resistances.Smartshake Lite 1L Soft Lavender Protein Shaker
1 Litre Smartshake Soft Lavender
Warrior Yoga Mat II 6mm
YOGA MAD WARRIOR PLUS YOGA MAT
Looking for an extra thick yoga mat? Look no further, the Warrior Yoga Mat II 6mm is the perfect combination of grip and cushioning for your yoga practice. This yoga mat is also perfect if you’re looking for a dual purpose exercise mat as you can use this for your Pilates classes as well, either over the top of a class mat for better hygiene & even more cushioning, or by itself. This mat offers the same excellent grip of the 4mm version and fantastic value for money as well as being phthalate free. Ideal for those starting out on their yoga or Pilates journey and at 183cm (6ft) long you'll stay on the mat. Product Details:- Dimensions - 183cm x 61cm x 6mm
- Weight - 2kg
- Material - Pthalate free PVC
- Free from - Phthalate & Latex Free PVC Tested as free of harmful substances to Oeko Tex Standard 100 Class II
- To optimise slip resistance, please wipe with a damp cloth and towel dry before first use.
- Care Instructions - Can be wiped clean or can be machine washed at 40°C using a small amount of soap. DO NOT put this mat through a spin cycle or spin dry as this may damage the mat. Dry flat or roll up in a towel to speed drying time.
- Please note colours are subject to change and may vary from images shown as we cannot guarantee colour representation on computers and devices.
Lean Muscle
Heroes Lean and Strong All In One Gym Supplement ECO Friendly Bag
Premium All In One Muscle Builder With Added Creatine Vitamins and Minerals
- Contains premium whey protein and fine oats for lean muscle gains
- Micellar casein for slow release protein to help recover and repair throughout the day
- 5g Creatine Monohydrate for increases in strength and performance
- Vitamin & mineral blend for increased health benefits and immune support
- with a whopping 44g protein per serving
- 38g of carbohydrates
- Delicious chocolate, vanilla and strawberry flavours
- Comes in 4 sizes 500g, 1kg, 2kg and 2.7kg
- use Heroes Strong Pre-Workout before you train
- and/or Heroes BCAA Amino Intra During your training
- Delivered to you in an Eco friendly bag
Heroes Plant Based Lean and Strong All In One Gym Supplement ECO Friendly Bag
Premium All In One Plant Based Muscle Builder With Added Creatine Vitamins and Minerals Brand new exclusive never seen before plant based all in one gym supplement for lean muscle
- Contains premium plant protein (soy protein isolate, pea protein isolate, brown rice protein) for lean muscle gains
- 5g Creatine Monohydrate for increases in strength and performance
- Vitamin & mineral blend for increased health benefits and immune support
- with a whopping 48.5g protein per serving
- 24g of carbohydrates
- Delicious chocolate, vanilla and strawberry flavours
- Comes in 4 sizes 500g, 1kg, 2kg and 2.7kg
- use Heroes Strong Pre-Workout before you train
- and/or Heroes BCAA Amino Intra During your training
- Delivered to you in an Eco friendly bag
Heroes Plant Based Protein ECO Friendly Bag
Premium Plant Protein
- Supports lean muscle growth
- Increases recovery time
- Mixes easily with water or plant based milk
- Contains Soy isolate Protein, Pea Protein and Brown Rice Protein
- 25g plant protein per serving
- Very low sugar, fat and carbohydrates
- Comes in 4 sizes 500g, 900kg, 1.8kg and 2.7kg.
- 3 delicious flavours, chocolate 🍫 strawberry and vanilla
- Delivered to you in food grade biodegradable heat sealed bags to help reduce our carbon footprint.
Heroes Ripped and Strong All In One Gym Supplement ECO Friendly Bag
Premium All In One Protein For Lean Muscle For The Easy Gainer
- Designed for the easy gainer
- Contains premium whey protein for fast absorption and lean muscle gains
- Micellar casein for slow release protein to help recover and repair throughout the day
- Creatine Monohydrate for increases in strength and performance
- Vitamin & mineral blend for increased health benefits and immune support
- Only small amounts of carbs mainly from fine oats
Delivered to you in food grade biodegradable heat sealed bags to help reduce our carbon footprint.
- mixes instantly with water or milk in a shaker or blender
- builds lean muscle with out the fat
- Increases recovery
- reduces muscle soreness
- increase strength
- comes in three mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 42g protein per 60g serving
- it also has 5g of creatine monohydrate
- 12.5g of carbohydrates only 1.9g of this is sugar
- and also added is 1g vitamin an mineral blend
- comes in 500g, 900g, 1.8kg and 2,7kg eco friendly bags
- try using Heroes Strong Pre-Workout 30mins before you exercise
- and/or Heroes BCAA Amino Intra during your training
-
Delivered to you in an Eco friendly bag.
Heroes Whey Protein ECO Friendly Bag
Premium Grass Fed Whey Protein Supplement
Heroes Whey Protein is an ECO friendly gym supplement packed with 24g of high quality whey protein concentrate, healthy gut bacteria lactobacillus acidophilus. Who is Heroes Whey Protein Suitable for ? Anyone who trains regularly, whether at the gym, through sports, or at workout classes. If you are building or toning muscle mass, then Heroes Whey Protein is perfect for you. It's also suitable for vegetarians. Product Information The main ingredients Of Heroes Whey Protein are whey protein concentrates, which have a very high biological value and are created by separating whey from milk during the cheese making process. During the cheese making process, milk is separated to form curds and whey. The whey is collected and treated to get it to its most pure form. Heroes Whey Facts:- High biological value
- Increases muscle repair
- Builds lean muscle
- Contains healthy gut bacteria lactobacillus acidophilus
- Mixes instantly
- No added fillers or thickening agents
- mixes instantly with water or milk in a shaker or blender
- comes in three mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 24g protein per 30g serving.
- Why not take Heroes Strong Pre-Workout 30 minutes before you exercise
- and/or Heroes BCAA Amino Intra during your training
-
Delivered to you in an Eco friendly bag
Weight Loss
Grenade Black Ops 4 Capsule Pack
Black Ops Declare War On Fat
- Black Ops is an elite weight management system
- Precisely-timed stimulant effect , delivering enhanced thermogenesis and performance for moderate duration
- Developed in conjunction with elite US Special Ops Forces, Grenade
- Black Ops delivers a precise, controlled level of stimulant effect
- Provides laser-like focus and intensity during training without a prolonged stimulant effect
- Can be used in conjunction with Grenade Thermo Detonator
Grenade Thermo Detonator 4 Capsule Pack
Declare War On Fat
- A weight-management product with an enhanced multi award-winning thermogenic formula
- Suppresses appetite and increases mental focus
- Explosive sustained energy - no jitters, no cravings, no crash; contains
- 225 mg caffeine per serving
- When used synergistically with a sensible diet and exercise programme, Grenade Thermo Detonator may increase your energy levels and may help you achieve your lean physique goals
- Grenade is used by professional athletes, fitness enthusiasts, military personnel and special forces worldwide
Heroes Diet Stack ECO Friendly For Extreme Weight Loss
ECO Friendly Weight Loss Stack
Heroes Fat Attack Stack consists of 4 high quality supplements to help you shift fat and weight fast, Diet Whey Protein for post workout or high protein snack, Ripped to Shreds Extreme Dietary Supplement, BCAA Amino Intra for during your workout and L-Leucine for first thing in the morning. This stack is for anyone wanting a calorie controlled diet during a strict training regime. Heroes Fat Loss Stack will help you:- reduce bodyfat
- get rid of excess water (water retention)
- suppress appetite, especially sugar cravings
- increase metabolic rate
- increase energy levels
- increase alertness (and mental focus)
- repair muscle tissue
- 24g of Whey and Soy Protein
- Glutamine
- L-Carnitine 150mg
- Green Tea 120mg
- Caffeine 120mg
- comes in three delicious flavours, chocolate, vanilla and strawberry
- Delivered to you in an Eco friendly biodegradable bag
- 200mg Caffeine
- 200mg Cayenne Pepper
- 150mg Garcinia Cambogia
- 120mg Green Tea Extract
- 100mg Dandelion Extract
- 25mg L-Theanine
- 10mg Green Coffee
- 8:1:1 ration of Leucine, Isoleucine and Valine
- with added glutamine and taurine
- It comes in two delicious flavours, blue raspberry and mixed fruit
Heroes L-Leucine 200g
- L-Leucine is the most important of all the amino acids and has remarkable anabolic qualities, it is said that L-Leucine will help with protein synthesis which is very important for anyone wishing to increase lean muscle mass and increase strength whilst reducing body fat levels.
- L-Leucine is abundant in whey proteins but in many plant based proteins and plant based diets L-leucine is scarce, Soy protein has good quantities in but many other sources do not, if you are on a plant based diet adding L-Leucine to your diet may help you with your goals.
- Also whatever diet you are on, having 3g of L-leucine when waking up may help put you in an anabolic state which is very important for anyone wanting to build or maintain muscle mass.
Heroes Diet Whey Protein Shake ECO Friendly Bag
Heroes Diet Whey Fat and Weight Loss Protein Shake
Heroes Diet Whey Protein is a great tasting ECO friendly fat and weight loss gym supplement packed with 24g of high quality whey protein and soy protein isolate, 150mg l-carnitine, 120mg green tea and 120mg caffeine, perfect to compliment a low calorie food plan or diet. Heroes Diet Whey Protein will help you:- reduce bodyfat
- get rid of excess water (water retention)
- suppress appetite, especially sugar cravings
- increase metabolic rate
- increase energy levels
- increase alertness (and mental focus)
- Comes in 4 sizes 500g, 900g, 1.8kg and 2.7kg.
- 3 delicious flavours, chocolate 🍫 strawberry and vanilla
- 24g of Whey and Soy Protein
- Glutamine
- L-Carnitine
- Green Tea
- Caffeine
- comes in three delicious flavours, chocolate, vanilla and strawberry
- no added thickening agents or fillers
- stack with Heroes L-leucine for extra help with your diet
- Delivered to you in food grade biodegradable heat sealed bags to help reduce our carbon footprint.
- Or why not pop in to our stores in Norwich, Norfolk, or Colchester, Essex.
Heroes Ripped To Shreds Powerful Fat Burner for Weight Loss Vegan Friendly
Ripped To Shreds Extreme Weight Loss Formula
Are you looking for that lean or ripped beach body ? or just wanting to shed some excess body fat ? Then look no further for you have found the ultimate dietary supplement. Heroes Ripped to Shreds is an extremely powerful fat burning supplement for anyone on a calorie controlled diet and fitness plan. Ripped to Shreds contains only the finest pharmaceutical grade ingredients which are very very strong and not for the faint hearted. It will help you:- reduce bodyfat
- get rid of excess water (water retention)
- suppress appetite, especially sugar cravings
- increase metabolic rate
- increase energy levels
- increase alertness (and mental focus
Weight Gain
Heroes Big and Strong All In One Gym Supplement ECO Friendly Bag
Premium All In One Mass Gainer With Creatine
- Designed for the hard gainer
- Contains premium whey protein and fine oats for mass muscle for the hard gainer
- Micellar casein for slow release protein to help recover and repair throughout the day
- 5g Creatine Monohydrate for increases in strength and performance
- with a whopping 33g protein per 120g
- 80g of carbohydrates
- 471 calories per 120g serving
- Vitamin & mineral blend for increased health benefits and immune support
- 3 mouth watering flavours, chocolate, vanilla and strawberry
- use Heroes Strong Pre-Workout before you train
- and/or Heroes BCAA Amino Intra During your training
- Delivered to you in an Eco friendly bag
Heroes Mass Building Stack ECO Friendly
ECO Friendly Mass Stack
Heroes Mass Stack consists of 4 high quality ECO friendly supplements, Heroes Big & Strong 1kg All In One Protein/Carb Mix for post workout or high protein/carb snack, Heroes Test & Strong Male Testo 120 caps, Heroes Strong Pre-Workout for before and BCAA Amino Intra for during your workout. This stack is for anyone on a mass building routine and with a high metabolic rate. Heroes Mass Building Stack will help you:- Support mass muscle growth
- Increase recovery rate
- increase strength
- increase natural testosterone production
- improve your mental focus and motivation
- Increase energy levels
- 3 mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 33g protein per 120g serving
- it also has 5g of creatine monohydrate
- 80g of carbohydrates
- and only 5.7g of this is sugar
- also added is 1g vitamin and mineral blend to keep your immune system tip top
- DELIVERED TO YOU IN AN ECO FRIENDLY BAG
HEROES TEST & STRONG MALE TESTO FORMULA 120 CAPSULES 30 DAYS SUPPLY
Heroes Test & Strong is a Male Testo Formula packed full of only the finest pharmaceutical grade ingredients suitable for anyone on a strict fitness and weight training program and healthy food plan. Not to be used by anyone under 18. Key ingredients and points are:- D-Aspartic Acid 1000mg per 2 capsules
- Maca Root 75mg
- Magnesium 502mg
- Fenugreek Extract 20mg
- Ashwagandha 10mg
- Zinc 5mg
- Vitamin B6 0.7mg
- Vitamin B12 50iu
- Vitamin D3 1000iu
- Black Pepper Extract 1mg
- 120 Vegan Friendly Capsules
- 30 days Supply
- Arginine AKG 2000mg
- Beta Alanine 2000mg
- Citrulline Malate 2000mg
- D-Aspartic Acid 1000mg
- Caffeine 200mg
- Taurine 1000mg
- comes in delicious Blue Raspberry and Strawberry/Lime flavours
- Delivered to you in an Eco friendly bag.
- 8:1:1 ration of Leucine, Isoleucine and Valine
- with added glutamine and taurine
- It comes in two delicious flavours, blue raspberry and mixed fruit
- Delivered to you in an Eco friendly Bag
Heroes Plant Based Big and Strong All In One Gym Supplement ECO Friendly Bag
Premium All In One Plant Based Mass Gainer With Creatine
- Designed for the hard gainer especially those on a plant based diet
- Contains premium plant proteins (soy protein isolate, Pea Protein Isolate, Brown Rice Protein) and fine oats for mass muscle for the hard gainer
- 5g Creatine Monohydrate for increases in strength and performance
- with a whopping 33g protein per 120g
- 80g of carbohydrates
- 464 calories per 120g serving
- Vitamin & mineral blend for increased health benefits and immune support
- 3 mouth watering flavours, chocolate, vanilla and strawberry
- use Heroes Strong Pre-Workout before you train
- and/or Heroes BCAA Amino Intra During your training
- Delivered to you in an Eco friendly bag
Heroes Plant Based Gainer With Oats ECO Friendly Bag
Premium Plant Based Gainer With Oats, Vitamins & Minerals
Heroes Plant Based Gainer with Oats is an ECO friendly gym supplement specifically designed for the hard gaining bodybuilder on a plant based or vegan diet, it is packed with 36g of high quality soy protein isolate (soy is important as it has the full spectrum of amino acids, most plant proteins don't) and pea protein isolate, 46g carbs (fine oats for slow release energy and maltodextrin for fast uptake and recovery) and also a blend of vitamins and minerals.
- Gain muscle mass
- Reduce muscle soreness
- Increase recovery
- Increase energy levels
- Contains soy and pea protein
- Full Spectrum of amino acids
- Packed full of vitamins and minerals
- Comes in 4 sizes 500g, 1kg, 2kg and 2.7kg.
- 3 delicious flavours, chocolate 🍫 strawberry and vanilla
- Delivered to you in food grade biodegradable heat sealed bags to help reduce our carbon footprint.
- chocolate, vanilla and strawberry
- mixes easily with water or plant based milk in a shaker or blender
- with a whopping 36g protein (pea, soy)
- 46g carbs (ground oats, maltodextrin, 0.9g sugar) per 100g serving
- 1g of vitamins and minerals
- plant based
- stack it with Heroes Plant Based Creatine and/or Heroes L-Leucine to maybe help keep your strength and recovery rates up
-
Delivered to you In an Eco friendly bag
- click here if you need a reusable 70ml protein scoop
Heroes Plant Based Mass Building Stack ECO Friendly
ECO Friendly Plant Based Mass Stack
Heroes Plant Based Mass Stack consists of 4 high quality ECO friendly supplements, Heroes Plant Based Gainer With Oats 1kg All In One Protein/Carb Mix for post workout or high protein/carb snack, Heroes Test & Strong Male Testo 120 caps, Heroes Strong Pre-Workout for before and BCAA Amino Intra for during your workout. This stack is for anyone on a mass building routine and with a high metabolic rate. Heroes Plant Based Mass Building Stack will help you:- Support muscle mass for the hard gainer
- Increase recovery rate
- increase strength
- increase natural testosterone production
- improve your mental focus and motivation
- Increase energy levels
- get your daily calories and is completely plant based with oats, vitamins and minerals
PLANT BASED GAINER WITH OATS
- chocolate, vanilla and strawberry
- mixes easily with water or plant based milk in a shaker or blender
- with a whopping 36g protein (pea, soy)
- 46g carbs (ground oats, maltodextrin, 0.9g sugar) per 100g serving
- 1g of vitamins and minerals
- plant based
-
DELIVERED TO YOU IN AN ECO FRIENDLY BAG
HEROES TEST & STRONG MALE TESTO FORMULA 120 CAPSULES 30 DAYS SUPPLY
Heroes Test & Strong is a Male Testo Formula packed full of only the finest pharmaceutical grade ingredients suitable for anyone on a strict fitness and weight training program and healthy food plan. Not to be used by anyone under 18. Key ingredients and points are:- D-Aspartic Acid 1000mg per 2 capsules
- Maca Root 75mg
- Magnesium 502mg
- Fenugreek Extract 20mg
- Ashwagandha 10mg
- Zinc 5mg
- Vitamin B6 0.7mg
- Vitamin B12 50iu
- Vitamin D3 1000iu
- Black Pepper Extract 1mg
- 120 Vegan Friendly Capsules
- 30 days Supply
- Arginine AKG 2000mg
- Beta Alanine 2000mg
- Citrulline Malate 2000mg
- D-Aspartic Acid 1000mg
- Caffeine 200mg
- Taurine 1000mg
- comes in delicious Blue Raspberry and Strawberry/Lime flavours
- Delivered to you in an Eco friendly bag.
- 8:1:1 ration of Leucine, Isoleucine and Valine
- with added glutamine and taurine
- It comes in two delicious flavours, blue raspberry and mixed fruit
- Delivered to you in an Eco friendly Bag
Energy & Recovery
Chewable Sugar Free Vitamin C 500mg 50caps
Chewable Vitamin C tablet with Rosehips & Citrus Bioflavonoids
Vitamin C is a well-known and important nutrient which can help to support the immune system. However, Vitamin C also plays many other important roles in supporting your health. Vitamin C contributes to the normal formation of collagen, which in turn helps to support healthy skin, bones and cartilage. It also plays a role in supporting the normal functioning of the nervous system and healthy psychological function. To ensure your body maintains healthy levels of Vitamin C a balanced diet is key; some of the richest food sources of Vitamin C are oranges, sweet potato, peppers, sprouts, cauliflower and mango. For those who worry that their diet may fall short, supplements can provide a simple and convenient way to ‘top up’ your Vitamin C levels. Supplementing your Vitamin C intake can also be helpful for those who exercise regularly as taking an additional 200mg Vitamin C daily can help to maintain the normal function of the immune system during and after intense physical exercise.Grenade .50 Calibre Pre-Workout Sachets Past Best Before Date
.50 Calibre Preworkout Sachets
Killa Cola BBE 02/22 Berry Blast 12/21 This hard-hitting pre workout guarantees an explosive workout every time! .50 Calibre® is packed with high-quality, effective ingredients including Citrulline Malate, high nitrate Beta Vulgaris, high-dose, flavanol-rich Theobromo Cacao and a number of other essential ingredients to support muscular blood flow. .50 Calibre® promises quality, featuring includes key ingredients such as Beta-Alanine, caffeine and Creatine, to increase energy and performance during your workout. .50 Calibre® is available in three flavours: Killa Cola, Berry Blast and the latest addition to the range, Ultimate Orange. HOW DOES .50 CALIBRE® WORK? The ingredients in .50 Calibre® have been shown in clinical research studies to support exercise performance, increased use of fat for fuel and increased nitric oxide levels and therefore blood flow and incredible muscle pumps. Unlike the majority of products on the market, .50 Calibre® uses research-supported dosages of active ingredients. Many products use ‘proprietary blends’ to hide the fact that they only use a ‘dusting’ of certain ingredients to make the label look good. Others just use very low dosages of ingredients in the knowledge that many consumers won’t be aware of the effective amounts. .50 Calibre® only contains scientifically-supported dosages of active ingredients so that you really ‘feel’ the results in the gym and see them in the mirror! WHEN AND HOW SHOULD I TAKE GRENADE .50 CALIBRE®? Always follow the instructions on the box. Take one serving (½ scoop) approximately 30 minutes before training. Initial Single Serving Dosage: Mix one half scoop (11.6g) with 150 to 250mL of cold water and stir or shake. NOTE: If you exercise within 4 hours of sleep, then you may want to take your serving four to five hours before bedtime so that it doesn’t interfere with sleep. Grenade® .50 Calibre® will still have its powerful effects on exercise performance and muscle pumps as long as it is taken within 2½ hours of beginning your training session. How To Use Mix 1 serving (half scoop - 11.6g) with 150 to 250mL of cold water and stir or shake. Consume approximately 30 minutes before training. DO NOT exceed one scoop per day. DO NOT consume within 4 hours of intended sleep.Grenade Defend BCAA 2:1:1 Ratio Sachet
BCAA 2:1:1 Ratio Amino Recovery
- 7 g BCAA per serving in a 2:1:1 ratio (Leucine:Iso-Leucine:Valine)
- Zero sugar, low calories
- Added Glutamine, powdered coconut water and electrolytes
- Patented ingredients - Pepform Leucine and Glutamine Peptides (isolated from whey proteins, highly bio-available forms)
- Micronised formula for improved mix-ability and delivery
- New Flavour Technology - Three dramatically improved flavours
- Fermented BCAAs - No duck feathers or human hair (commonly used to source BCAAs in other products)
Heroes BCAA Amino Intra ECO Friendly Bag
BCAA Intra Workout Supplement With Added Glutamine
Heroes ECO friendly BCAA Amino Intra contains a mind boggling ratio of 8:1:1 of Leucine (6.45g), Isoleucine (750mg), Valine (750mg), also included is the amazing essential amino acid l-glutamine (3.9g) and nootropic taurine (750mg). Heroes BCAA Intra should help see you through the most gruelling of workouts, games, athletic or endurance events. Heroes BCAA Intra will help you:- recover between bouts of exercise
- maintain energy levels
- reduce muscle soreness
- 8:1:1 ration of Leucine, Isoleucine and Valine
- with added glutamine and taurine
- It comes in two delicious flavours, blue raspberry and mixed fruit
-
Delivered to you in an Eco friendly Bag
-
Use During Training (a scoop of this in your water bottle)
-
Use with Heroes Pre-Workout (take before training)
Heroes Strong Pre-Workout ECO Friendly Bag
Heroes Pre-Workout Gym Supplement
- Citrulline Malate supports the production of Nitric Oxide for mind blowing pumps and recovery
- Arginine AKG supports nitric oxide production which increases blood flow to give you muscle pumps, increasing of nutrients to muscles for faster recovery and growth
- Caffeine for more mental focus, increase in blood flow and production of energy
- Beta Alanine improves athletic performance by reducing fatigue, increasing endurance and boosting performance in high-intensity exercises
- Taurine causes muscles to work harder and for longer and increased the muscles' ability to contract and produce force
- D-Aspartic Acid is shown to ultimately increase testosterone levels, then you can expect all the secondary benefits that come along with healthy testosterone levels, increased lean muscle, reduced belly fat, increased energy and recovery
- Train harder for longer
- Give you amazing pumps
- Make you more focussed and alert
- Recover faster between sets and bouts of intense exercise
- comes in delicious Blue Raspberry and Strawberry/Lime flavours
- Why not try Heroes Whey Protein or Heroes Plant Based Protein for a tasty post workout shake
- or Heroes Plant Based Gainer with Oats or Heroes Big & strong if you are a hard gainer
-
Delivered to you in an Eco friendly bag.
NXT Nutrition TNT Pump Non Stim Powerful Pre-Workout
Super Pump Up Non-Stim Pre-Workout By NXT Nutrition
PRODUCT INFORMATION- Ideal for taking before training
- Ideal for supplementation in the strictest diet phases
- Citrulline malate & glycerol monosterate (3,000 mg each)
- Beta Vulgaris
- Betaine
NXT Nutrition TNT Nuclear Pre Powerful Pre-Workout
Super Strong Mind Blowing Pre-Workout By NXT Nutrition
Reflex Nutrition Advanced Multivitamin and Minerals 60caps
Nexgen Multivitamin for Vitality
Nexgen® Sports Multivitamin includes the most important minerals and ingredients to contribute to maintaining both your nervous and immune systems before, during and after each workout. Among the many ingredients included in each multivitamin capsule, Nexgen® Sports Multivitamin contains magnesium for optimal muscle function and vitamin D3, which contributes to the normal function of the immune system. Loaded with vitamins, Nexgen® also contains LactoSpore®, a friendly bacteria. We also use chelated minerals. Research supports that these enhance mineral absorption. Who is it for? It has been created for anyone who is looking to top up their daily vitamins and minerals.
Reflex Nutrition Pre-Workout Fruit Punch 300g
Pre-Workout With Caffiene, Citrulline and Beta Alanine
- Additional vitamins B6 and B12 for reduction of tiredness and fatigue
- Magnesium contributes to normal muscle function and electrolyte balance
- 3g of Citrulline Malate per 10g serving
- 1.6g of Beta-Alanine per 10g serving
- 125mg of Caffeine per 10g serving
Time Release Vitamin C 1000mg 90 Tablets
A slow release 1000mg Vitamin C tablet with Citrus Bioflavonoids
Vitamin C is an essential vitamin that your body cannot produce or store, to maintain healthy levels your body must absorb Vitamin C from either your diet or supplements on a daily basis. Vitamin C plays many roles in supporting the health of your body, including supporting the immune system. Vitamin C also contributes to the healthy formation of collagen, which in turn helps to support the normal functioning of your bones, blood vessels, gums and skin. A balanced diet, rich in food such as oranges, spinach, tomatoes, kiwi or kale is a great way to maintain healthy Vitamin C levels. It can sometimes be difficult to regularly make the right dietary choices that will ensure your body is provided with the correct levels of the nutrients, which is where supplements can be helpful by providing a convenient nutritional ‘top up’.Gym Accessories
Heroes Double Ply Knee Sleeves
Knee Sleeves For Squats and Deadlifts
Double Ply Knee Sleeve The original and best strongman sleeve. The double ply material of Heroes knee sleeves gives great compression and support for your joints. Made from a polyester blend these sleeves will withstand the test of time and have been proven to do so time and time again. Heroes double ply knee sleeves will help a great deal with any pressing movements and improve your strength in these areas due to the elasticated design of the sleeve!Heroes Figure Of 8 Lifting Straps
Figure Of Eight Deadlifting Straps
- Made with a heavy-duty cotton canvas
- Perfect for heavy lifting
Heroes Fitness Powerlifting Belt UK For Deadlifts and Squats
Premium Leather Power Lifting Belt
- Made of high quality leather Material
- Stainless Steel Buckles
- 4" Wide for Extra Supports
- Ideal For Power Lifters
Heroes leather Weight Training Gloves With Wrist Supports
Premium Leather Weight Training Gloves With Wrist Support
- Machine washable
- High Quality Nubuck Leather
- Excellent grip for increased exercise effectiveness
- Extra padding for increased comfort and protection
- Mesh back for greater air circulation
- 3/4 length fingers
- With wrist support for additional stabilization and support.
Heroes Weight Lifting Wrist Supports
Wrist Supports For Weight Training
Boxing Accessories
Adidas Black Extra Long Boxing Hand Wraps
455cm Boxing Wraps
Adidas Box Hog Boots
Traditional Boxing Boots
- Mid cut length
- Minimalist mesh upper construction keeps your feet cool and comfortable
- Die-cut EVA midsole
- Non marking rubber outsole
Adidas Speed 50 Boxing Gloves White Gold
White Gold Adidas Boxing Gloves
- 100% resistant PU material
- Inside lining for comfort
- 7.5cm wide elasticated wrap around strap
- Moulded foam padding
- Designed to optimize speed and performance
Black/White Synthetic Leather Boxing Sparring Gloves
Sparring Gloves For Boxing
Soft Synthetic leather sparring gloves with anatomically designed latex mould insets designed for optimum comfort, grip, support and absorption. The gloves feature a wide velcro wrist supports attached thumbs and are lined with waterproof taffeta that prevents moisture entering the padding. Product Details:- Size - 6oz, 10oz, 12oz and 14oz
- Colour - Black with white palm
- Material - Soft Synthetic leather construction with anatomical pre moulded inserts for maximum protection and a wide velcro closure for exceptional wrist support
Boxing Gel Wraps
Best Hand Wraps For Boxing
Black neoprene with 10mm gel padded knuckles
Red neoprene top
300cm long black stretchable wrap sewn to the palm of the glove
Wrap around strap to secure the wrist for tightening
Boxing Punch Bag Mitts
Full Hand Punch Bag Gloves
Soft synthetic leather boxing bag mitts with a dense anatomical hand moulded multi-layer foam padding designed for optimum hand protection. The gloves feature elasticated wrists for easy on/off access providing a comfortable and secure fit.
Product details
- Colour - Black with white stitching
- Material - Soft Synthetic leather construction with dense multi-layer foam protection & elasticated wrists
Warning - Boxing is a contact sport. Any contact sport can be dangerous and result in serious injury. When boxing, be sure you or the user are in good physical condition and under expert supervision. This equipment will provide limited protection but will not protect from serious injury. Anyone using our boxing equipment must assume the risk of any injury.
Heroes Boxing Stretch Hand Wraps 350cm
Mexican Wraps
Heroes 350cm Hand Wraps to protect your hands and stabilise your wrist and hand for boxing training and bag work
Ladies White 8oz Boxing Gloves
Boxing Mad Women's Fit 8oz Sparring Gloves
Soft Synthetic leather Sparring glove with anatomically designed pre moulded latex moulds designed for women to provide optimum comfort, support and absorption. Glove features wide Velcro wrist support, attached thumb and is lined with waterproof taffeta that prevents moisture entering the padding. Specification Colour: White with red palm Material: Soft Synthetic leather construction with anatomical pre moulded inserts for maximum protection and a wide Velcro fastening for exceptional wrist support. Size: 8oz Perfect Xmas Fitness GiftShock Doctor Gel Max Strapless Mouth Guard Blue/Black
Best Mouthguard By Shock Doctor
Excellent Gel-Fit System by Shock Doctor the leading company in sports mouthguards.
1. GEL-FIT Trademarked LINER: Custom molds to teeth for a tight, comfy fit.
2. EXOSKELETAL SHOCK FRAME: Heavy duty rubber shock frame with integrated jaw pads, provides maximum impact protection for the jaw, brain and teeth.
3. TRIPLE LAYER DESIGN: With integrated breathing channel creates maximum protection, fit and comfort.
LATEX FREE, NOT FOR USE WITH BRACES, FITTING INSTRUCTIONS AND CASE INCLUDED
T-Sport Mesh Curved Focus Pads For Boxing
Boxing Pads Curved By T-Sport
Massage Therapy
90cm Foam Roller
Large Foam Roller 36 Inches For IT Band Stretches
Fitness Mad Foam Rollers are used to enhance balance, body awareness, muscle re-education and muscular flexibility and provide dynamic strengthening. Originally used to relieve muscular tension along the spine, hips, neck and shoulders, rollers are now widely used in Pilates and Physiotherapy to help to develop core stability through a range of exercises. Foam rollers can be used in conjunction with resistance bands and Swiss balls. Product Details: Dimensions - 91cm (36") x14.5cm (6") diameter Weight - 550g Colour - Blue Material - Lightweight LDPE Warning - Standing on foam rollers will cause distortion over time. Please see a sample of the Pilates exercises done on this ball below, presented by Amit Younger from YooPod, the online Yoga & Pilates Studio. Visit www.yoopod.com for a free trial.Foot Massage Roller
Massage Roller For Foot
Muscle Massages Ball With Spikes
Self Massages
Theis 9cm spikey muscle massages ball is used to release tight, uncomfortable muscles and can help to release toxins and improve your circulation. Colour: Blue Perfect Xmas Fitness GiftMyofascial Release Deep Massage Roller
Vari-Massage Foam Roller
The best massage roller for myofascial release and to help massage and release tight and aching muscles especially the illotibial Band. The Vari Massage Foam Roller features a unique range of different patterns so you can vary the intensity of the massage to suit your individual needs.
Unlike many foam rollers the Vari Massage Foam Rollers dual ABS and EVA construction will not break down, lose it's shape, or require costly replacement as a result of day to day use.
High Impact ABS tube with EVA foam padding.
Size 12cm diameter x 30.5cm long
Small Foam Roller 18 Inches For IT Band Syndrome
IT Band Treatment Sports Roller
The 18" foam roller is excellent for muscle & ITB release on the legs that has become so popular with runners and other athletes.
For many users there is no need for a full length foam roller as a half length roller is long enough for many uses.
15cm x 45cm
Perfect Xmas Fitness Gift
Tread Foam Massage Roller
Foam Roller With Tread Patterns
This Foam Tread Roller, has a tread pattern to provide more pressure points as you roll, giving you a deep tissue massage. This foam roller is ideal for muscle massage and self myofascial release for tight muscles, before or after exercise, or even if you wish to roll your muscles out after a long day on standing or sitting. Made from strong tubing to prevent deformation whilst rolling with a moulded EVA tread pattern. Available in Green or Black.
Product features:
- Durable & portable design
- Deep tissue massage
- Myofascial release
- Tread pattern
- Dimensions - 32.2cm x 13.5cm diameter
- Materials - Injection moulded EVA foam with Polypropylene tube.
Trigger Point Massage Balls
Massage Balls For Aching and Stiff Muscles
Trigger Release Spikey Massage Ball Set
Set of 3 Spikey Massage Balls
Injury Supports
LP Best Hinged Knee Support Code 710
Twisted Knee
The LP Hinged Knee Stabiliser gives additional support & stability for the medial lateral ligaments. Its 2 hook & loop straps allow adjustment for a perfect fit. The additional neoprene circle pad around the patella gives padded protection and stabilisation to prevent patellar displacement. Size: Measure around mid-section of the knee while in a standing position. 11" - 12½" (27.9-31.8cm) X-Small 13" - 14½" (33-36.8cm) Small 15" - 16" (38-40.6cm) Medium 16" - 17½" (41.9-44.4cm) Large 18" - 20" (45.7-50.8cm) X-LargeLP Best Sacro Lumbar Back Support Code 773
Lower Lumbar Back Pain
LP Sacro Lumbar Back Support High: This support is designed to prevent the latent danger of muscular atrophy inherent in conventional spinal support management and to offer a degree of excessively restricting patient mobility. Spinal posture is improved by reduction of the lordosis. Provides a comfortable support to the back and helps relieve lower back pain. For an extra stability, there are four pliable metal stays on the back of the support. Width is adjustable with Velcro fasteners. Size: Measure around the waist. 24½" - 31½" (65-80cm) Small 31½" - 35¼" (80-90cm) Medium 35¼" - 39¼" (90-100cm) Large 39¼" - 43¼" (100-110cm) X-Large 431/4" - 471/4" (110cm -120cm) XX-LargeLP Best Wrist Brace With Splint Code 550
Repetitive Strain Injury Syndrome
LP Wrist Brace is a lightweight, low profile molded plastic outer shell padded with a removable soft foam interior, it is designed to provide smooth controlled resistance to extreme range of motion while allowing for limited motion/flexibility. The interior is three dimensionally molded to create a padded surface that enhances comfort. Unique sizing system to provide an accurate fit and flexion. Size: 5¼-6½″ 13.3-16.5cm small 6½-7¾″ 16.5-19.7cm medium 7¾-10″ 19.7-25.4cm largeLP Calf and Shin Splints Support Code 778
Calf injuries
LP Shin & Calf Support is a Unique Velcro design and fits most calf sizes.
Designed to fit the upper portion of the tibia and calf.
Provides compression and support over the calf and shin.
Retains body heat to warm muscles and increase blood circulation.
One Size Fits All
LP Lower Back Injury Support With Stays Code 727
Lower Back Aches
LP Back Support With Stays: Designed to provide maximum support to mid and lower back without restricting normal movement.
Retains body heat for constant moist heat to entire lower back muscles group, velcro closure allows for a wide range of adjustable compression.
Four pliable stays on the back provide extra support.
1/8" thick neoprene with soft terry cloth interior.
One Size Fits All
Waist Sizes:
24" - 44" (61-112cm)
LP MaxWrap Best Elastic Ankle Support Code 694
Ankle Wrap For Sprain
LP Ankle or Foot Wrap can be applied so that the support/compression can be specifically selected and isolated to the injured part of the limb , while leaving the rest of the limb free of compression. This concept and the construction of the fabric, is so unique and fundamentally different from any of its competitors that it is patented internationally. Each of the LP MaxWrap products has a specific range of applications and one size fits all. It is designed to meet the requirements of the sports medicine and medical sectors, as well as those of industry, home and office use One Size Fits AllLP MaxWrap Hamstring Sleeve, Calf Wrap & Thigh Bandage Support
Pain In The Thigh
LP Calf, Hamstring, Thigh & Knee MaxWrap can be applied so that the support compression can be specifically selected and isolated to the injured part of the limb, while leaving the rest of the limb free of compression. This concept and the construction of the fabric, is so unique and fundamentally different from any of its competitors that it is patented internationally. Each of the LP MaxWrap products has a specific range of applications and one size fits all. It is designed to meet the requirements of the sports medicine and medical sectors, as well as those of industry, home and office use One size fits allLP Open Patella Knee Support Code 708
Patella Knee Injury
LP Knee Support Open Patella with additional 1/8" oval pad provides extra padded protection to the joint, reinforced patella stabiliser around kneecap prevents displacement, open patella relieves pressure on patella. Helpful for post operative knee problems, strains, sprains, arthritis & for protection against abrasions. Stretch fabric inside ensures comfort during wear and makes LP knee support easy to slip on or off. Size: Measure around mid-section of the knee while in a standing position. (29.2-32.7cm) (12"-13") x-small (33-35.6cm) (13"-14") small (35.9-38.1cm) (14-15") medium (38.4-43.2cm) (15-17") large (43.5-50.8cm) (17-20") x-large (50.8-55.9cm) (20"-22") xxlLP Patella Support Strap Code 769 For Runners Knee
Knee Pain Running
LP Sports Shoulder Injury Support Code 738
Pain In The Shoulder
The LP Shoulder Support provides protection, heat and great support for the shoulder. Adjustable hook and loop closure ensures correct fit and compression. Relief of pain and instabilities due to injuries and chronic shoulder conditions. Size: Measure around the chest. Small 32" - 36" Medium 36" - 40" Large 40" - 44" X-Large 44" - 50"LP Strong Wrist Support Code 753 For Sports Injury
Shooting Pain In Wrist
LP Wrist Support Minimises chances of future injuries. Helps relieve pain through pressure of injured wrist. Provides firm support around weakened & strained area. Its adjustable hook & loop strap ensures comfortable fit & stabilization during activities. Universal for easy fit. One Size Fits AllLP Tennis & Golf Elbow Support Code 751 For Inside Elbow Pain
LP Tennis Elbow Injury Strap Support Code 723
Elbow Trauma injuries
The LP Tennis Elbow Support with Strap is for prevention and control of bursitis and tendinitis, protection during activity in the presence of arthritis, allowing limited movement after injury or surgery to avoid stiffness. Adjustable compressive strap reduces tension in wrist and finger extensions during gripping. Size: Measure around the elbow joint. (20-22.5cm) x-small (22.9-25.4cm)small (25.7-27.9cm) medium (28.3-30.5cm) large (31-33cm) x-largeLP Wrist Thumb Supports Code 776 After Carpal Tunnel Surgery
Carpal Tunnel or Arthritis
LP Wrist/Thumb Support combination provides a therapeutic treatment to muscle & joint pain or injury.
Suitable for rheumatics, tenosynovitis, carpal tunnel syndrome and general wrist support.
Relieves pain and stablilises CMC joint.
Adjustable Velcro(r) strap ensures comfortable fit and stablilisation of thumb.
Size:
Measure the circumference of your wrist.
(14-16.2cm) small
(16.5-18.7cm)medium
(19-21.3cm) large
(21.6-23.8cm) x-large
RockTape Union Jack 5m Length 5cm Width Kinesiology Tape
Union Jack Rocktape
ROCKTAPE is a premium kinesiology tape that features a tighter weave, greater elasticity and stronger adhesive than other kinesiology tapes. A tighter weave means enhanced support for working muscles and joints. Extra elasticity promotes "snap back," helping muscles contract and relax more efficiently.
Rock Tape's unique stronger adhesive allows it to stay on longer, even under the toughest conditions. This makes it an ideal athletic tape for high performance athletes and those competing in extreme sports. Put simply Rocktape is kinesiology tape evolved.
When we manufacture RockTape, we introduce a bias into the weave of the fabric so it stretches in one direction and not the other. This mimics the mechanical properties of collagen and muscle fibres. Compared with standard kinesiology tape RockTape has almost twice the elasticity.
Rocktape is a natural-hybrid product and consists of 97% organic cotton and 3% nylon 6/12. The adhesive is a hypo-allergenic acrylic based adhesive and contains no latex. Rocktape contains no active chemicals, drugs or mumbo-jumbo. 100% of Rocktape’s benefits come from its elasticity.
- Stickier, hypoallergenic adhesive that won’t fall off during movement and exercise
- 180% stretch, the same elasticity as skin, to promote full range of motion
- 97% cotton, 3% Nylon 6/12, low moisture absorption
- Tighter weave, which enables muscle to more easily ‘snap back’ to neutral
- Sweat and water resistant
- Variety of designs and colours (all colours have the same properties)
- 5 metres in length by 5cm in width in each roll
- Wearable for up to 5-7 days depending on body part
Welcome To Heroes Fitness
At Heroes Fitness Stores we have 2 retail outlets which have been in operation for over 20 years now. Each store has qualified and helpful staff, who are always here to help you with all your fitness needs and requirements. They are located in Colchester, and Norwich.
Have a question about any of our products, or want to know if we supply a specific product?
Contact us on the contact sign (bottom left of page)
Norwich Store
4 Bridewell Alley, Norwich, NR2 1AQ
Mon – Sat: 9:30am – 5:30pm
Sunday: Closed
Colchester Store
Eld Lane, Colchester, Essex, CO1 1LS
Tues-Wed-Thurs-Fri-Sat: 10am – 5:30pm
Sunday: Closed Mon: Closed